The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
A new week means more changes and improvements to the apps and platforms we so dearly love. This week, WhatsApp tests the ability to share statuses on Facebook, Twitter releases
Social media today has the power to transform your business and take it to new heights. We’ve seen several examples over recent years of how brands with strong followings have
At KWSM, we are dedicated to telling our clients’ stories. We employ some of the best digital marketers in the industry, and we think it’s important to foster a team
*UPDATE* As of 4:00 PM PST it appears the outage has been mostly resolved. Refresh. Log out. Sign in again. Check wifi connection. Refresh. It did not take long
Love it or hate it: social media keeps changing, evolving, and updating in efforts to know you (and sell to you) better. This week in the social media world, the
Would you opt-in to a virtual makeover? This week on the Social Media Help Desk, our host Alexandra Hall is leading the discussion with guests Ivana Hermida and Angela Smith
Keeping current on the latest marketing trends can be difficult in the ever-changing world of marketing and technology. Every day there is an update to Facebook’s features or a new
Marketing is such an important part of any businesses strategy. This holds true in today’s world, where having a great digital marketing strategy can help take your business to the
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
