Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and Texas. They are recognized for their commitment to client satisfaction and expertise in navigating the complexities of business and construction law.
The Challenge
Putterman Law was a highly successful firm with a strong reputation, but its digital presence didn’t reflect its expertise. Their website was outdated, difficult to navigate, and lacked the professional polish needed to compete with other leading law firms. It was not optimized for search engines, making it nearly impossible for potential clients to find them online. As a result, the firm was missing out on valuable opportunities to generate leads through their website and expand their client base. Their primary goal was to create a digital presence that established their credibility and, most importantly, drove consistent, high-quality leads.
The Solution
KWSM developed a comprehensive strategy to overhaul Putterman Law’s digital presence and achieve its lead generation goals. The first step was a complete redesign of the website. We built a custom website with a clean, professional design that was user-friendly and mobile-responsive. The new site was built with a strong emphasis on search engine optimization (SEO), ensuring that all content was structured to rank for relevant keywords and attract qualified traffic. We also leveraged video and photography to create a more dynamic and engaging user experience, showcasing the firm’s professionalism and building trust with potential clients.
In addition to the new website, we implemented an ongoing content marketing and SEO strategy. We created compelling, informative content that highlighted the firm’s expertise and addressed the specific legal challenges faced by their target audience. This included blog posts, practice area pages, and attorney bios. The combination of a modern website, strategic SEO, and high-quality content enabled KWSM to transform Putterman Law’s website from a static brochure into a powerful lead-generation engine.
The Results
Our strategic approach led to significant, measurable improvements in key areas of their digital marketing.
- 1050% Increase in 1st Page Keywords: The targeted SEO strategy resulted in a dramatic increase in the number of keywords for which Putterman Law’s website ranked on the first page of Google. This significantly boosted their online visibility and discoverability.
- 688% Increase in Organic Clicks: The improved search engine rankings and engaging content led to a massive increase in organic traffic. More users were finding and clicking on their website from search results, indicating a higher level of interest and intent.
- 38 Leads Generated in 11 Months: Our efforts transformed the website into a consistent source of leads. In just under a year, the new site generated 38 leads, with an average of 4 leads per month. This represented a tripling of their previous lead generation results.
- Monthly Website Traffic Tripled: As seen in the chart below, monthly website traffic grew from an average of 1,994 in 2023 to 5,736 in 2024. This substantial increase in traffic was a direct result of our SEO and website design efforts.
“KWSM helped us understand what our brand was and how best to share that with the community.” – Anna Putterman, Attorney, Putterman Law
Conclusion
Putterman Law’s success story demonstrates the power of a strategic and cohesive digital marketing plan. By combining a professional, SEO-optimized website with targeted content, KWSM was able to help a respected law firm establish a dominant online presence and achieve tangible, impactful results. Their experience proves that a strong digital foundation is essential for lead generation in a competitive market.
Is your website failing to generate the leads you need to grow your business? Don’t let an outdated digital presence hold you back. Contact KWSM today for a free consultation and learn how our proven strategies can help you achieve similar success.
