In 2020 LinkedIn launched LinkedIn stories. This is a mobile-only feature that allows you to upload stories, similar to Instagram or Facebook, which disappear after 24 hours. So how are companies using this feature to boost engagement with followers? Keep reading to learn best practices for LinkedIn stories.
Keep it Professional
LinkedIn shared their new feature with this quote: “Announcing LinkedIn stories – Share your everyday professional moments.”
LinkedIn wants to differentiate themselves from other social media channels by focusing on the professional aspect of individuals and companies. This is not to say that there can’t be a human touch to your stories – in fact, there should be! Just remember: This is more of an opportunity to share career-focused moments, not what your CEO ate for lunch. Everything should relate back to your company or profession.
Educate Your Audience
LinkedIn stories are a great way to share snippets of easily digestible information. You can post infographics, quizzes, statistics, helpful hacks, etc. We recommend using Canva to easily create a cohesive and professional aesthetic for your stories. Canva is free and has numerous templates to choose from to make sure your branding is evident in every post.
Share Behind the Scenes Moments
Stories are an opportunity to share behind-the-scenes moments from your company. You can use LinkedIn stories to introduce the team, show how your products are created, post a tour of your campus, or tell your origin story. This is a great way to humanize your brand and give connections an opportunity to get to know the people behind the brand.
Technical Aspects
You can upload videos or photos to LinkedIn stories. All story posts should have a vertical orientation since they are only viewed on mobile. There is a maximum of 20 seconds for each story post. You can post up to 100 stories a day, but we recommend keeping it between 1 and 10 20- second stories daily and posting during peak hours. Remember that only connections can view your stories. As of now, you cannot link to anything on your LinkedIn stories, but you can direct viewers to a pinned post on your page.
The LinkedIn stories feature is something that has not fully taken off with many businesses on LinkedIn, so it’s a great way to get noticed and encourage engagement with your connections. Give it a try!
57% of LinkedIn’s traffic is mobile.
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