Selling products and services on social media is not something new, but it’s a marketing tactic many small business owners are missing out on. In recent news, the newest social media platform, TikTok, has partnered with Shopify and is taking social selling to a whole new level. Small business owners now have access to a new audience to sell their products to. In addition to TikTok, other social platforms like Pinterest, Facebook, and Instagram have also changed the game of online sales with their marketplaces and shoppable content. If you’re not using social media as part of your marketing and sales strategy, you might want to reconsider. Here some benefits of social selling:
Increase Brand Visibility
Social media platforms are dominated by photos and videos. The better quality and more realistic your content is, the more likely users are to interact with your business on social media. Videos are especially powerful on platforms like TikTok. With the integration of Shopify, retailers are connecting with a whole new audience and seeing better engagements. The best performing videos range from 15 seconds to 20 seconds and content this length shows up more organically in community feeds.
This added brand visibility also applies to TikTok’s competitor, Instagram. With the introduction of Reels and shoppable images, businesses can use this platform to authentically tell more people about their brand and convert them into customers. Highly viewed videos will show up more often in followers’ feeds, as well as in Explore feeds.
Improve Quality of Leads
Through social selling on any of these platforms, your business has the ability to educate your audience on your industry and your product. This lead generation strategy helps establish you as an expert in your market and helps create more qualified leads. The education portion of your content helps move social media users down the sales funnel. Selling your products and services on these channels also allows your customers to easily endorse you. As a result, your audience expands and your customers become trusted advocates of your products and services in their personal circles.
Paid posting options on these channels also give you the ability to offer content to highly targeted users. Whether you want to push an offer or sell an education piece like an ebook, advertising on social media can help bring in leads from your online community.
As your business becomes more recognizable online and your community shares your content, you will likely see a boost in your sales. Whether you choose to use Facebook Shops or drive traffic back to your home website, the connections you make on social media matter. Each piece of content you share or direct message you answer is part of nurturing your online leads. By spending time building a relationship with your audience and providing them with the resources they are looking for, you are actually turning them into loyal customers.
Social selling can be a powerful tool for your business. It allows your team to truly understand the wants and needs of your audience and develop a loyal customer base.
31% of B2B professionals say that social selling has allowed them to build deeper relationships with clients.
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