4 Signs Podcasting Could Benefit Your Business

Mar 2021

podcastingPodcasting has seen a steady increase in popularity over the past few years. With a wide variety of subjects and 144 million active listeners, podcasts can be a major marketing tool for many businesses. Curious whether you should try it out? Here are 4 signs podcasting could benefit your business.

You Have A Lot To Say

Regardless of your industry, podcasting can be an asset to your business if you have a lot of information to share. Whether that is breaking down complex topics within financial management or educating people on different types of skincare products, podcasts can be a major benefit for your company if educating your audience is important for success. Podcasting can be more digestible than long-form blog posts and can help your target audience better understand the complexities of your business in an entertaining and engaging way.

You’re Blogging & Creating Videos

If you are already blogging or creating videos for your company, repurposing that content into a podcast is an easy way to expand your reach onto a new platform. Existing blog topics can easily turn into subjects for your podcast, and doing so gives you an opportunity to expand on the topic further than previously done. There is also some SEO value in repurposing blogs and videos into podcasts; platforms like Spotify give you lots of space to write podcast descriptions with links and keywords, helping you use the platform to drive targeted traffic back to your website.

Your Target Audience Is There

Podcasting can be a great avenue for your business’s marketing if you’re looking to reach your target audience in a new way. The bulk of podcast listeners are between the ages of 25 and 54, college-educated, and have household incomes of $75,000 or more. Does this sound like the type of person you want to capture as a customer? Then podcasting could be the right avenue for you.

You’re Looking to Collaborate

Another sign podcasting could benefit your business is if you are looking to collaborate as part of your marketing strategy. One of the major benefits of podcasting is the ability to bring on industry experts or guests from complementary industries and organizations to build on your company’s own credibility. Additionally, purchasing audio ads on relevant major podcasts has shown to be an effective way to build brand awareness and increase the likelihood of converting a customer over time.


54% of podcast consumers say that they are more likely to consider the brands they hear advertised on podcasts.


KWSM is experienced in building comprehensive digital marketing strategies and can help identify whether podcasting is right for your company. 


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