Google Ads is a very powerful tool used to attract new and existing customers to your company’s website. Google is able to achieve results through intelligent algorithms that leverage behavior on Google.com, YouTube, Google Maps, Google Shopping, and more to create audience solutions using in your marketing strategies. This data is gathered through mobile and desktop in order to present an accurate representation of the user. Depending on what your marketing goals are, you’ll want to utilize different Google Audience Solutions.
Create Awareness with Google Audience Solutions
Detailed Demographics allow advertisers to reach people based on advanced demographic criteria like marital status, education, parenting stage, and homeownership. These detailed demographics are determined by what kind of YouTube videos they watch, what kind of apps they download, what destinations they search on Google Maps, and what kind of searches they perform on Google.com.
Affinity Audiences aggregates people who have demonstrated a qualified interest in a specific topic. Similar to Detailed Demographics, this topic is determined by what kind of YouTube videos they watch, the apps that they download, and the searches that they perform on Google.com.
Remarketing Lists For Search Ads
RLSA helps you reach people who have engaged with your website or YouTube channel in the past. For example, this solution can allow you to remarket to people who have been to your site but did not convert, people who have gotten to your checkout page but did not complete a purchase, or people who have converted within a certain time period.
In-Market Google Audience is a powerful way to drive consideration among people who are actively researching the products or services you offer and who have shown strong purchasing intent rather than just interest. In-market audiences can result in a higher ROI because they catch people who are in the purchasing mindset. This solution can even target an audience that is looking at competing websites.
Similar Audiences for Search
Similar Audiences for Search helps you find new customers that share the behaviors and characteristics of your existing audiences based on members’ recent browsing interests, search terms, and videos watched on YouTube. Once you have lists of similar audiences, you can layer these lists over your campaigns and bid higher to reach valuable targeted customers.
Increase Purchases and Loyalty with Your Existing Customers
Customer Match Google audience allows you to upload your own data into Google Ads and reach custom segments across devices. This data can be from a mailing list or a CRM. Through customer match, you can find your loyal customers, exclude your current customers, and expand to reach those that resemble your customers.
Remarketing Lists for Search Ads
RLSA can help you reach those who were your customers in the past (those who’ve gotten to your website’s Thank You page). Note that a remarketing list must have at least 1000 users on it before it can be reused.
On average, internet users conduct 3-4 Google searches every single day.
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