Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and stay informed with the latest social media news.
IN CASE YOU MISSED IT:
If you haven”t noticed, Twitter has added a new feature to their sites. Your profile now has to the ability to add a cover photo much like timeline for Facebook. Make sure you pick an appropriate picture that reflects your business. Here are 4 tips for spicing up your Twitter account in lieu of these new updates. See all 4.
Responding to all types of posts on Facebook is important however complaints are especially important. The smallest matters can easily get blown out of proportion and fast too. It is important to always respond to complaints and in a timely manner. Customers, fans and clients appreciate it very much and it also sends a message to future customers that your business is on top of things. Forbes explains why responding is important.
Facebook is slowing becoming the online version of your business card. People judge a business heavily based on the appearance of a Facebook page. For this reason it is important to keep it updated and looking great. Here are 20 tips to help you manage your Facebook page keeping it in tip top shape. 20 Facebook tips.
Social media has had such a large impact on society that firms are paying for it to be done. The free service is being contracted out to specialists and consultants for money. Having it done right and having it look right is important. That is why companies are beginning to pay for reviews too. They want their reputation and online presence to look as good as possible. Studies say that by 2014, one in ten social media reviews will have been paid for. See why.
Feature photo credit: @skgallienne
