Twitter is a great platform to start conversations and listen in on what is important to your audience. If you position your business as an expert in your industry, you may find that tweets serve as little nuggets of information, valuable to your followers and people searching for the topics you’re discussing.
Despite having only 280 characters to get your message out, a tweet has impressive reach for such a short life. Take advantage of your tweets by making them stand out, and we don’t just mean with emojis! Discover our best tips below.
1. Include Video Visuals
Text and emojis are a standard for tweets. They can concisely relay your message, but on a platform where news moves fast, you’ll have a better chance of being noticed by posting videos. This form of media can display information in an easy to digest format and captures attention more than static images or gifs. Next time you tweet, consider using a video to deliver your message instead.
2. Get Conversational
Twitter is a casual platform where anyone and everyone can say what’s on their mind. Chances are if you ask a question – you’ll get an answer! As a business, you want to position yourself as a leader, but you also want to be approachable. You can get conversational by asking your followers asking open-ended questions, which avoids simple yes or no responses. You may even answer questions that others are searching for.
3. Incorporate Relevant Hashtags
Hashtags are a great tool for finding more about specific subjects. Anyone searching for a topic can use a hashtag to find threads of tweets with valuable information. Twitter has recommended 2-3 hashtags per tweet as a best practice. We recommend incorporating hashtags to help users find your business, especially when it positions you as an expert.
4. Make Clear Calls-to-Action
As we mentioned, there is only so much space within a tweet. Within those 280 characters, you must state your message and make a clear call-to-action. If the purpose of your tweet is to direct followers to your website, make your goal clear by stating “learn more” or “get more info here.” Always include an action for your followers to take so your efforts are as impactful as you intend them to be.
5. Retweet and Reply
Most importantly, take the time to talk to followers and make your business’ social media presence a two-way communication channel. Users prefer to connect with business accounts that make an effort to connect. Information is valuable, but it shouldn’t be the only tactic you use. A supportive or complimentary comment can make all the difference to someone interacting with your business.
67% of all B2B businesses are using Twitter as a digital marketing tool.
Does your business need a social media strategy? At KWSM, we create fully-customized marketing plans to attract and engage your audience.
CONTACT US to learn about how we can create an effective social media marketing strategy for your business.