Good web design doesn’t just look good; it also directs your customers’ attention and helps them make the decisions you want them to make about your business. Just as important as determining whether you need a web design update is determining what to do about it. When considering refreshing your site, keep these key design elements in mind for a site that provides both an enjoyable and useful experience for your customers. When executed properly, these are the factors that can make your website stand out above the rest.
It’s true of many things and it holds true here as well: when it comes to your web design, less is probably more. Keep your website organized, appealing, and uncluttered. Your design should tell users exactly what they need to know most in order to take the next incremental action – whether that’s adding a product to their cart, or clicking through to another page on your site.
Your website should be easy to navigate – and not just for someone who knows where everything is. Users should be able to quickly and easily find the information that they need to make a decision about your products or services. Your visitors should always know exactly where they are and have easy access to where they would like to go next.
Mobile traffic accounts for more than half of all web traffic worldwide. If your website isn’t optimized for mobile, you’re missing out on a huge opportunity to connect with your customers. Make sure that those who find your business when they’re browsing on their phones aren’t alienated by a site that doesn’t load properly in mobile browsers.
40% of visitors will abandon sites that haven’t loaded in 3 seconds or less. No matter how your customers are arriving on your site, if it takes too long for the information they’re looking for to appear, they’ll likely leave to find it somewhere else.
Last but not least, it’s important that the content on your website makes your business look trustworthy and interesting. Most users make a decision about a website, and by proxy a business, in approximately 0.05 seconds, so creating engaging, authentic content about your business is key. Well-chosen images, succinct, well-written copy, and any other extras like videos or downloadables are not only essential to great visual design, they’re paramount to SEO optimization and website visibility as well.
Good web design isn’t just about how your site looks; it’s about creating an experience that generates interest, earns trust, and provokes meaningful action from your potential customers.
75% of website credibility comes from design.
Is your website working as hard for you as it should be?
Today’s consumers expect to encounter a polished presence on the internet, and your website needs to be up to the task.
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