As of January 2021, 1,197,982,359 websites exist online. That’s a lot of noise to cut through! So how do you effectively create a website that speaks to your services in an attractive way? One of the best ways to accomplish this is to build credibility. Here are the 4 ways to build brand credibility among visitors to your website.
Nearly 90% of consumers worldwide make the effort to read reviews before buying products, according to a 2020 report by Trustpilot. Reviews are seen as reliable sources of information since they are coming from the customer themselves. It also shows that the company is confident enough in its products to give its customers a platform to share their thoughts and experiences.
Testimonials are a great alternative to reviews, especially if your company is B2B. Testimonials showcase the ability to build strong relationships with your clients. These testimonials can live on their own dedicated page in addition to being sprinkled throughout your website, adding value to other web pages. Turning testimonials into social posts is also a great way to share your credibility and utilize testimonials.
User Generated Content
There is no better vote of confidence for a brand than to see someone authentically sharing products they love. User-generated content, or UGC, shows enthusiasm for your brand among your customers. This kind of content celebrates your company’s ability to grow a community through the distribution of your products or services. Utilizing these photos on your website has been shown to increase web conversions by 29%! Just make sure you have permission from your customers before using their photos.
Case studies are another wonderful resource for B2B companies. Case studies are observations or findings of how your company made a positive impact. This could be an impact on another company, or even the world! Did your company increase a client’s productivity by 50% YOY? Perhaps your company’s philanthropic efforts kept over one ton of plastic from entering the ocean. These types of narratives help customers understand the drive behind your brand.
90% of consumers worldwide make the effort to read reviews before buying products.
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