With so many major social media platforms out there, Pinterest may not be at the top of your list when it comes to focusing your marketing energy. But for many brands (both products and services), Pinterest can be a gold mine of engaged, purchase-ready consumers. If you’re ready to start pinning your way to success, here are 4 tactics you can use to win your Pinterest marketing.
Build a Community
Pinterest users trust the platform to give them valuable information and fun insights into whatever it is they’re looking for. You can create multiple boards for your brand – some that relate directly to your offerings, and others that educate or show off your brand personality. By splitting up your intentions into different categories, you can start building communities around specific goals of your business. Repin from others in your niche, post visually engaging content, and focus on your customers to build boards that people want to follow. Pinterest followers are loyal, so growing a community around one or more of your boards can be a direct source of leads and sales.
Educate Your Audience
Many consumers turn to Pinterest to learn more about topics of interest in an easy, visually appealing format. Infographics perform incredibly well on this platform, so we recommend incorporating them into your pins regularly. Education is a valuable content bucket on any social media platform, but Pinterest in particular favors this type of post. Establishing yourself as an educator and thought leader on Pinterest is easier – since the audience is primed for this type of content and there are fewer brands competing in the space.
Leverage Keywords and Hashtags
Pinterest’s search bar is a highly-utilized tool on the platform, so taking advantage of search terms and hashtags to rank for often-searched terms can help grow your brand awareness and drive traffic to your website. There is a right way and a wrong way to utilize keywords on Pinterest, so to ensure you are creating the most effective keywords, choose ones that are strategic and specific. A catchall attempt won’t work as well here. Think about the questions your audience may be asking and how your pin can help answer those inquiries. Integrate keywords and hashtags into your pin titles and descriptions, as well as the titles and descriptions of boards on your page.
Engage, Engage, Engage
We’ve said it before and we’ll say it again, community is essential for success on Pinterest. To really cultivate your audience, engaging with them is key. Go beyond simply repinning posts of mutual interest, and start creating conversations on the pins you post. What extra tips can you offer? How can you add more value? Putting in the effort to respond to those reaching out, creating conversation, and even saying “thank you” to your repinners can help grow your brand presence as a friendly, knowledgeable source.
89% of US pinners use Pinterest for inspiration on their path to purchase.
Showcase your brand in the place where they’re ready to buy. Having an experienced team like KWSM on your side can help you strategically develop your Pinterest to drive leads and sales.
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