Posting content on social media is one way you can get in front of your audience and join in on the conversations they’re having. You may be an expert on a particular subject in your industry, but unless you’re using hashtags to help people find your business, you may be missing out on the conversation entirely.
Hashtags are an organic tool used in social media marketing to help people find more information on a particular topic. Consider using hashtags in your social media strategy to put your business in front of the right people when they’re searching for answers.
The use of hashtags on Facebook is not required, but using them can help people find your business. However, overusing hashtags can backfire on this platform. A study performed by TrackMaven noted that the more hashtags you use on Facebook, the less engagement you receive. Using one may be enough if it’s useful and relevant to your post. On this platform, less is more, so if you would like to use hashtags we recommend using them strategically and sparingly.
Instagram allows you to use up to 30 hashtags per post, but using the maximum is not guaranteed to make your post a success. Do hashtag research and find noteworthy keywords that are being used often and try to get specific. For example, if you are the owner of a gym, using #fitness on a post won’t improve your visibility because it is too broad. Instead, use a keyword that narrows down your specialty or topic, such as a location-based hashtag (#SanDiegoFitness) or a unique hashtag specific to your business.
Twitter can be challenging. With only 280 characters to get your message across, you must choose your message carefully. Unlike other platforms, you are limited in terms of how much you can say, so use words that you would like to hashtag in the content of your tweet. This way you embed hashtags into your tweet and free up valuable space. Twitter also recommends using no more than two hashtags per tweet. If you’re unsure about what words to use, consider events, locations, objects, or industry terms.
Hashtags are not a requirement for LinkedIn posts, but they let your business interact with other businesses through relevant keywords in the search bar. Using hashtags lets your business be found more easily, and using the right ones can help you stay on someone’s radar. This is important because users on LinkedIn have a feature that allows them to follow hashtags they find value in. Use hashtags sparingly and specifically to avoid being in search results that are not related to your business.
73% of marketers believe that social media marketing has been effective for their business.
Is your business’ current social media strategy ineffective? At KWSM, we create fully-customized marketing plans to reach and engage your audience.
CONTACT US to learn about how we can create an effective social media marketing strategy for your business.