Using social media to promote your business can help raise awareness and drive leads to make purchases. Social media should be used to connect with your target audience and spread the word about new products and services your business offers. If you’ve managed to gain a large following on your company’s social media accounts, it means nothing unless you are also getting your followers to engage with your posts.
To truly be successful on social media, you have to create content that is eye-catching and encourages conversations among your followers. Here are some simple ways for your business to increase engagement and help build your audience.
Have Caption Contests
Do you have a fun behind-the-scenes photo of your team? Or someone’s facial expression that could be relatable was captured in a picture? From a funny photo of your team, you could have a good opportunity to hold a caption contest. Post the photo and ask your followers to come up with their best caption. You can decide who will win or have your followers vote by liking the comment they think should be the caption. This is a fun way to interact with other users and increase organic reach on your posts.
Usually, when there is a chance for free products or services, users have no problem following and liking a series of posts—as long as you’re not asking too much of them. To be on the safe side, start by asking users to only perform two actions. This could be any two of the following: liking the post, commenting on the post, sharing the post, or following your profile. Make sure your giveaway is related to your business. If you’re a sporting goods store, don’t offer giveaways with products from the beauty industry. The engagement on this post will prompt the social media platform it’s on to show the content to more users. This will increase your reach and potentially help you gain more followers.
Social media platforms like to see your account using all of their features; if you can get your followers to tag you in their posts, it will make the platform happy. It all has to do with the algorithm on each social media platform. Ask your followers to participate in a photo contest or to just tag your business when they feature a product in a post. Photo contests are a great way to get more user-generated content to post on your social media. Your followers like to see that you are trying to create a relationship with your target audience and not just overselling your business.
By using some of these ideas, and thinking out of the box for your future posts, you’ll be able to increase engagement and find new potential customers. Don’t be afraid to test out some different tactics and step out of your comfort zone when posting on your company’s social media.
71% of consumers who have had a positive experience with a business on social media are likely to recommend the brand to others.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or perhaps you’ve been posting content, but can’t seem to get the results you want.
CLICK HERE to schedule a complimentary 30-minute digital marketing audit.