You don’t need to be in the running for a Pulitzer to write a good blog. All you need is some valuable information and a spare hour, and you can crank out a good blog post for your site. Now if you chuckled after reading, ‘spare hour,’ chances are, those don’t come very often. But we can assure you that making time for blogging on your website pays off:
- You present yourself as a thought leader in your field.
- It benefits your SEO and increases your ranking on Google.
- You have more content to share across social media.
- You sound so cool telling other industry professionals or clients to “check out the article on my blog!”
Now if you’re going to spend that spare hour every week—yes, every week—writing a blog post for your company’s site, you need to make sure it has what it takes to attract readers and keep them interested.
Have you ever seen a webpage without pictures? Talk about a snore-fest. Pictures make a major difference to your blog aesthetic and can convince readers to not only click on your post but read through it to understand what it’s about. Including captivating pictures that illustrate the idea your blog is conveying is a must for every post. With that said, you don’t want to choose just any photo; otherwise, you run the risk of choosing similar photos for every blog. Here are three tips for finding the best photo for your blog:
- Avoid stock-like photos that look too staged. They can come across as inauthentic and unrelatable.
- Don’t always use a literal photo of your topic. Think outside of the box.
- Switch up your photos, but remain true to your brand’s identity.
Headlines don’t get enough credit. They are important for your SEO so be mindful of how you are formulating the introductory title to your blog. We sometimes see really witty or ambiguous headlines that don’t include any keywords that are related to the topic of the blog or the business. The only way for people to be able to find your blog is including keywords in your headline as well as the blog post itself.
Quotes and Breaks
Highlighting key phrases in your blog can help spark intrigue amongst readers. It can be anything from a shocking statistic to a funny statement that attracts attention and makes you want to read more. Pull out the phrase and make it a highlighted quote or a tweetable phrase to make it convenient for people to share your blog.
Did you know? 61% of U.S. online consumers have made a purchase based on recommendations from a blog.
How well does your website tell your story?
Today’s consumers expect to have a flawless experience on the Internet. They want to shift seamlessly from their mobile devices to their laptops without ever missing a beat. Your website must be ready.
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