If you have ever run a business social media account, you know that one of the most difficult things is finding content to post. You might have some pictures that you took and a blog post or two. You might even have some videos to share. However, it’s always nice to know where you can easily get quality content to share or repurpose. Here are three ways you can find excellent content.
Google Alerts: if you haven’t set up alerts for your business name and topics of interest, you are missing out on one of the easiest ways to get content sent directly to your inbox. Simply go to google.com/alerts, login with your Google account and set up alerts for a few keywords. You will receive a daily or weekly email with a summary of articles that match your alert.
LinkedIn Pulse: this is one of the most underutilized sources of content. There are great articles from major publications that are posted here, along with original articles from thought leaders. You can customize the content you receive, allowing you to get only the articles that are relevant to your business.
Pinterest: looking for something visual? Login to Pinterest and type what you are looking for in the search bar. Chances are, you will find a plethora of images that you can use for social media. Additionally, this is a great place to find articles that are linked to the images on Pinterest.
Finding content to share on the web is great, but if you can create your own content it will make your social media presence much more authentic. You should constantly be thinking of things to take pictures of, or articles that you could write. Don’t underestimate the importance of having a blog. Although writing a post might be more difficult or time consuming than simply sharing an article or something else you found online, a blog will tell the story of your business more effectively, allowing you to better connect with your fans and followers.
There are a lot of places to find content on the web – what are some of your favorite sources of content? Comment below with your answers!
Photo credit: @poornima22
