You might already know that creating a presence on social media is a great way to generate some buzz around your company. If you’re not sure which platforms will help your company the most, you can start by identifying the audience you would like to reach. Instagram is a great example of a platform that allows companies to show their fun side and create posts that are appealing to the eye. However, if you’re looking to attract a professional audience and build some credibility around your brand, you’ll want to create a company page on LinkedIn. Here’s what your business can do on LinkedIn:
Highlight Your Knowledge
If you’ve been in your industry for quite some time, you probably have a great understanding of the products or services you offer, and you should spend some time showing off your knowledge. LinkedIn is a great platform to post content like blogs or informational videos about your company. Make sure your blogs and the content you post are always relevant to your brand and are written in a professional tone. If you can get into the habit of posting content on your company page multiple times per week, you’ll stay top of mind with other active users.
Stay Connected to Your Industry
You can learn a lot about your industry on LinkedIn and how your competitors successfully or unsuccessfully speak to your target audience. Be on the lookout for competitors, or those in the same industry, and make note of the content they are posting. You might find an audience you serve that isn’t being represented by the content other companies are putting out. If you identify an under-represented audience, spend a little time curating content that specifically targets them, and post this content on your company’s LinkedIn page.
Celebrate Your Team
In today’s social climate, individuals want to buy from companies that have good people standing behind them. Showing the faces of your employees and some of their accomplishments or philanthropic activities will show consumers that you aren’t just another company, you’re a company that is made up of good people. Ultimately, the goal is to humanize your brand and show consumers that you’re more than just a product or service.
Creating relevant content on your company page will resonate with other LinkedIn users, and it will help you to build brand loyalty with your target audience. Be on the lookout for new target audiences you might have left out in previous posts, and work to create content that demonstrates your knowledge in the industry.
Companies with a complete, active LinkedIn Page see 5x more page views
Do you need to start marketing your company on LinkedIn, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
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