If you’re active on LinkedIn, you may have noticed that your connections are a part of a few groups. You may have even received a few group invitations, but have been hesitant to accept. If you haven’t joined any LinkedIn groups yet, there is no better time than the present!
Don’t feel the pressure to join 50 groups all at one time. You should build your presence in groups slowly, as it is always best to be an active contributor to a few select groups, rather than being a member of many groups that you never contribute to.
Here are a few reasons why you should join LinkedIn groups.
Display your expertise
When you actively contribute to a group, you can use it as an opportunity to display your expertise. You can do this by regularly posting your blogs, videos, or other content that you create. Feel free to strike up a conversation surrounding your area of business, and be a resource to others. Remember not to be promotional with your posts. Don’t use it as an opportunity to sell, but rather, to educate and help others.
Joining and contributing to a group is not only a great opportunity to display your expertise, but it is an excellent opportunity to raise awareness surrounding your brand. The more exposure to the name of your company people get, the easier it is for them to learn about what you do. Contributing to LinkedIn groups can help raise awareness of your brand, which can be very beneficial to your business.
LinkedIn is, after all, a social networking channel. When you participate in groups, don’t forget to interact and network with other group members. If you like a particular post, comment on it, and say which what part of it interested you. This raises your visibility with other members of the group. They may remember your company the next time they need whatever product or service it is that you sell, just based off networking with you.