The social media industry is always growing, and with that comes new platforms that grab audience’s attention immediately. Today, there are 1.7 billion Facebook users. This makes the channel an obvious place to start your company’s social media. But there are several other channels with different audiences to connect with. Does this mean you need to be on every different social media platform? No. But don’t limit yourself to only using Facebook. Different channels allow for different opportunities, and there are many benefits to running more than one social media channel for your business.
Higher SEO Ranking
Search engine optimization (SEO) is where your company shows up in Google when a potential customer is searching for you online. The more your brand is mentioned on the web, the better your search ranking will be. One of the benefits of using multiple different social media channels to promote your company is that there will be more evidence of your business across the internet. If you are consistently using Facebook, Instagram, and Twitter to speak about your company, you are improving your SEO ranking. A better ranking means more visibility for you and more customers who can find your business.
While it might seem like everyone is on Facebook, that’s not necessarily true. Some people are more active on different channels, so posting on a variety of different platforms will increase the number of people who see your content. Each platform has it’s own algorithm that decides who sees your posts. Because Facebook won’t show your content to all of your followers, being on different channels will help share your message with as many people as possible.
Each social media channel is beneficial for different types of content. Instagram is very visual and focused on eye-catching photos, while Twitter tends to be the best place to have engaged back-and-forth conversations with your audience. Facebook works great for video and sharing, while Pinterest offers a visual storyboard of your brand. Each of these can drive traffic to your website in a different way. Every channel is different and works in a different way. Once you decide where your content works best, you can get the most engagement possible.
Keep up with the Competition
Odds are, your competition is already using social media to create buzz about their business. Running different social media channels will make sure you are not missing out on an audience that your competition could be benefitting from. Having a presence across different platforms establishes your company and gives you the opportunity to be putting out just as much content as the companies you are competing with.
Every channel may not always work for your specific company. When you decide to start using social, think about the type of content you will be posting and which social media platforms will work best for your business. There are a lot of different ways to share your message online, and it is important that you are putting the time and effort into the channels that will benefit you the most. Interested in promoting your company on Instagram? Check out how to sell your company’s products on Instagram here.