Recently, someone reached out to the KWSM team and asked, “What’s the difference between creating a Facebook Ad and boosting a Facebook post?” Here at KWSM; a digital marketing agency, we heavily focus on running Facebook Ads for our own agency and our clients as they provide more detail analytics and targeting.
A boosted Facebook post is an easy way to create a campaign right on your Facebook page. It’s an efficient way to spend money and enable your posts to reach more people. When boosting a post, you are given the option to boost your post to people who like your page and their friends or people you choose through targeting. You can also select Instagram as an ad placement for your boosted post as well as use a post that’s already present on your Page’s timeline. Boosting allows three simple steps.
- Who you want to reach
- Your max budget
- How long you want to run your ad
Boosted posts differ from Facebook ads because they are not created in Ads Manager and don’t have all of the same customization features. Boosted posts are still considered ads because they require a budget to share posts in front of a wider audience. When you receive your bill, your boosted post will be identified as an ad.
Creating Facebook Ads allow you to do much more within the Ads Manager platform. The first notable difference is being able to select different ad placements beyond Facebook and Instagram newsfeeds such as side ads, messenger ads, Instagram stories, instant articles, and audience network. Within Facebook Ads, you can also dive deeper into objectives like conversions and lead generations. You create your Facebook Ads through Ads Manager, which gives you more creative control such as designs with carousel ads, videos, and call-to-action buttons that’ll drive more of your audience to take action.
One of the most important parts of Facebook ads is you can use more advanced tools to create overlapping audience types, lookalike audiences, and more that helps you reach people who most likely care about your business. Last but not least, you can also create and manage ads through the Ads Manager mobile app.
It’s important for any business to identify exactly what they’re hoping to achieve with an ad. Boosting is great for brand awareness but to create more advanced ad types and campaigns, we recommend using the Ads Manager.
Social media has a 100% higher lead-to-close rate than outbound marketing.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
CLICK HERE to learn more about KWSM Social Media Management