When a customer (or potential customer) first sees your brand, it’s likely that their first interaction with you is through a piece of content that you’ve put out into the world. Whether this is a social media post, blog, video, or webinar, the goal remains the same – to catch someone’s eye and spark interest with creative and unique content.
Even for your brand’s superfans, the importance of content marketing cannot be overstated. If your brand one day falls off of the bandwagon and stops making content or makes content that no longer connects, you risk losing your customer base. Content that your brand produces should be on-brand, engage existing customers, excite potential customers, and resonate with your target audience.
Here are our top reasons why creating quality content is essential for any brand:
By showing audiences that you are a leader in your field, you will gain trust. Trust is increasingly important to consumers, with 81 percent of consumers revealing that trusting a brand impacts their purchasing decisions. Webinars, e-books, and blogs are great avenues to show off your team’s expertise.
Bring your Consumers into the Conversation
Consumers want to know that you’re listening to what they have to say. With brands on social media, marketing norms have shifted away from the one way conversation of, “Hey! Look what we offer!” and into, “Hey! This is what we offer. Is this a product or service you would benefit from? What do you think of this?” Content marketing brings audiences into the conversation six times more frequently than other types of marketing, which also leads to an increase in engagement.
Strong content is one of the most surefire ways to increase your SEO rankings. And better SEO will increase your website conversion and engagement rates. Seventy-two percent of businesses said video content, in particular, has led to an increase in engagement and ROI.
In 2020, companies will spend 46 percent of their budget on content.
Do you need help creating engaging content for your brand, but don’t know where to start? Our team works as an extension of your team to craft fully developed content marketing campaigns that will keep your fans engaged.
CONTACT US to learn more about creating an effective content marketing strategy.