This post was updated on June 25, 2021, to ensure it is still relevant and accurate!
If you have a Facebook business page, it’s important to understand the terminology associated with this platform. This gives you a deeper comprehension of who is seeing and interacting with your content. When you come across a Facebook Page that sparks your interest, you will be faced with an important decision—like or follow. The people who see your page are in the same position, and the choice they make can determine the reach of your posts and who engages with your content. Get the breakdown of the difference between liking and following a business page.
Liking a Business Page
When an individual likes your page on Facebook, they automatically opt into following your page. This means that your posts will be seen in their feed and you will be listed in their ‘liked’ directory. It’s important to know that users can unfollow your page after liking your page, which means won’t see your content very often.
Following a Business Page
Facebook users have the option to follow a page without hitting the like button. These types of followers will still see your posts in their newsfeed, but they won’t be considered a like on your page. This option was set up for people who didn’t want to befriend someone on Facebook but still wanted to see their posts.
See First Following
Individuals can switch their settings to have your posts appear first in their newsfeed when they are on Facebook. This setting will override the Facebook algorithm and prioritize your content.
Notifications On Following
Users can choose to receive notifications every time you post content on your page, ensuring they never miss an update. This feature has even more specific settings, allowing followers to choose what type of update will warrant a notification. There’s an option to be notified when you post, when you’re hosting an event and when you’re live streaming. Or they can choose to be notified every time there’s activity on your page.
Now that you have the low-down on your follows and likes, you can better understand how many people are seeing your content. If your likes are significantly higher than your followers, this may reveal why you aren’t reaching as many users on Facebook. Try shaking things up a bit on your page by experimenting with different types of promotional and creative content.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
CLICK HERE to take a look at our 55-Point Digital Marketing Checklist!