It’s tough juggling so many social media platforms nowadays (shameless plug: if you’re having difficulty, why not hand over some of the work to us?), right? On top of running your business, do you even have time to update your Facebook status (several times a day!), tweet your followers, monitor your Yelp listing for reviews, find new connections on LinkedIn and post up new videos on Youtube? We know it’s hard, but in this technological day and age, maintaining a social media presence is crucial. For me, when I want to do a little recon work on company or learn about a restaurant, the first thing I do is search for their social media profiles. Let’s face it—your social media is the face of you and your business, your chance at making a good first impression to the world.
If you’re feeling overwhelmed, think about the age-old mantra: Less [can be] more.
We’ve already established that it’s important to be on social media, but if you do find yourself overwhelmed with all the different channels, do yourself a favor and delete some of them. Use only the ones you are comfortable with and that you can commit to. Choose your weapons, and choose them wisely!
The second most important step is to make sure you have consistent copy across your chosen channels. What I’ve been seeing a lot of people erroneously do is that they write different descriptions or “About Us” sections across each of their social media channels. Sure, you might have a lot to say about your business, but this will confuse your audience to no end!
Do yourself a favor and take an hour or so to sit down and really think about your business. What are your missions? What are your goals? What do you want to provide to your customers and clients? Use this time to draft up some succinct and interesting copy. Not only will this reflection time benefit you and your business, but it will also allow you to come up with a narrative for your business that you can use throughout all of your social media channels, and ultimately save you time.
So remember: Opt for fewer social media channels (if you can’t handle them all), and write clear and concise copy. Sometimes, less is just more.