If video is the king of content, then YouTube is the kingdom of videos.
While we all have enjoyed plenty of funny cat videos on YouTube, we also need to remember that YouTube is a powerful platform that businesses can use to reach customers. Getting started on YouTube can be intimidating, but with the right plan and understanding of the platform, it can be a very straightforward process.
Unfortunately, many business owners have never put together a YouTube video or planned how YouTube videos would fit into their overall marketing strategy. They simply don’t know where to start or what to do to really promote their brand or business.
That’s where we come in!
KWSM is proud to offer Social Media Bootcamp. Presented by KWSM President, Katie Wagner, Social Media Bootcamp helps business owners like you learn how to market your brand using YouTube. It’s just one of our four courses in October. The other courses are Facebook, Instagram and Pinterest, and LinkedIn.
Let’s take a quick run-through of what you’ll learn.
Getting Setup on YouTube
Since one of the first places your potential customers will search for you is on YouTube, getting your YouTube page put together correctly is very important.
Your brand should look identical in appearance to the rest of your brand on other social media channels like Instagram, Facebook, LinkedIn, Twitter, and Pinterest. Making sure your brand has a consistent look will make it ten times easier for customers to recognize your brand.
Aside from keeping the same brand consistency, it’s also important to have your page looking as filled-out as possible. This includes having a well-designed banner and profile picture. Additionally, your page should offer ways to connect back to your website and other social media accounts.
Ways to Know Your Audience
Before even creating your first YouTube video, you must first know your audience.
This is really key to deciding what kind of video you will create for your target audience and will help your video team when planning, producing, and editing your video. What you really need to do as a business is to figure out what kind of video will your audience be interested in watching and how can you go about creating that kind of video.
How to Stay in Front of Your Customers
To stay in front of your audience, you’ll need to post videos on a regular basis that maintain a connection and relationship with your audience. Just like with Instagram, Facebook, and Twitter, you can’t just leave your YouTube channel alone and hope for the best. The world is moving too fast for you just to create one YouTube video and hope it drives business to your door. Regular video posting will mean that you are staying in touch with your customers and keeping that relationship going even if they haven’t purchased a product or service recently.
Methods to Stay Relevant
Creating educational and helpful YouTube videos can not only be seen as a source of authority but also a way to build trust with viewers who gradually believe in your brand as a credible source of information. After all, when customers know your brand, like your brand, and trust your brand, then they are finally able to purchase your product or service.
In fact, customers spend 20% to 40% more money on brands who engage with them on social media. That’s why 96% of small business owners/marketers use social media marketing, and 92% of those agree or strongly agree with the phrase, “social media marketing is important for my business.”
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want?
Social Media Bootcamp is for you. CLICK HERE to join us!
