This Friday at KWSM: a digital marketing agency, we will be hosting our third Bootcamp of the month-long series talking all about what could be the missing link in your social media strategy. In its simplest form, LinkedIn is a business and employment-oriented social platform. It is mainly used for professional networking, including employers posting jobs and job seekers posting their resumes.
Profile set up
During our LinkedIn Bootcamp, we will start with the very basics and advise class members how to set up a LinkedIn page for personal use and how to go about sharing the appropriate information regarding your work history and current employment.
Company pages
Along with setting up personal pages, we will be going over how to set up a company page, so your business can easily be searched for potential employees to discover.
Prospecting
For most entrepreneurs or sales executives, prospecting is the name of the game on LinkedIn. We teach you how to keep your profiles in tip-top shape, how to look up other prospects profiles before calling or emailing, and how to keep close tabs on potential customers.
Referrals
While LinkedIn is the most useful and professional tool for networking, adding a new connection isn’t enough. LinkedIn referral options allow users to ask other colleagues to leave real referrals on your page to build to your skills and career.
Managing Connections
Here at KWSM, we are strongly against adding every connection you receive. Just like any social media platform, LinkedIn too has accounts that are illegitimate. During Bootcamp, we will go over how to properly manage your connections on LinkedIn to make sure they are meaningful and beneficial to your company.
There are only two weeks of Bootcamp left in this series, and we want you to take advantage of LinkedIn and YouTube training. Sign up today for the 3-hour in-depth training. Bring your laptop and work on your Social Media channels as well as the opportunity to Network with other business owners.
Social media has a 100% higher lead-to-close rate than outbound marketing.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
CLICK HERE to join us for Social Media Bootcamp
