Now that Instagram has mastered shopping within business profile posts, it set its sight on Instagram Stories. Avid online shoppers like myself were especially happy with this new feature that rolled out in beta tests back in June and now will be going global being available for marketers and business owners in 46 countries.
That’s not all, Instagram just released new Instagram Story Stickers to enhance the overall experience. This is like a dream for content creators and vendors.
The new Instagram Story Stickers are a great way for a business to drive sales and boost its marketing efforts. If you own a small business or run social media for a company, you should be taking full advantage of Instagram Stories, especially since Stories aren’t affected by algorithms.
How It Works
Prior to the change, when you wanted to shop an Instagram Story, you would swipe up to the page linked by the brand. Now the ability to tag products with stickers makes it easier than ever. With the stickers, brands can customize the colors to match their video or photos. That’s not all, with one tap of the sticker, you will be directed to the details page on the merchant’s site.
Instagram also provides analytics to business owners on the number of taps received on the shopping stickers used. Speaking of algorithms, Instagram is also going to start sharing stories from brands with users who may be more inclined to shop the story when they see it.
Here’s the thing; shopping products via Instagram Stories are great, but if you don’t have a viable website for shoppers to land on, these sales won’t convert.
75% of small to medium-sized U.S. business websites lack an email link on their home page for consumers to contact the business.
How well does your website tell your story? Today’s consumers expect to have a flawless experience on the Internet. They want to shift seamlessly from their mobile devices to their laptops without ever missing a beat. Your website must be ready.
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