Push vs Pull Marketing

Historically, “push marketing” meant creating a message that people would see in their everyday life. Today, with the advent of social media, “pull marketing” has become a more effective strategy.  By creating content that people intentionally seek out, you give greater context to  your media, which leads to greater retention.

 

 

 

 

 
Photo Credit:@stef_mnc

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KWSM is a digital marketing agency made up of journalists. We specialize in social media management, website design and video. Our offices are located in Orange County, CA and Atlanta, GA, but we serve clients all over the country.Read More