Pinterest Ads Will Now Reach People More Efficiently

Source: @bertyluki
Source: @bertyluki


Pinterest announced a new auction-based way advertisers can buy available ad space for their business to reach customers more efficiently. That’s right; now the social media platform is enabling retailers, businesses and advertisers to use an auction to bid on available cost-per-thousand impressions (CPM) ad space. Before, CPM-based ads were sold at a fixed price.

Pinterest detailed the change its ad structure on its latest blog:

“Now you can bid on a CPM basis, and we’ll optimize how we deliver your ads to reach more people. You can also specify the maximum number of times someone sees your campaign. By using this new solution, you’ll get more impressions for your campaigns at more efficient rates and drive higher results.”

If you’ve felt that people saw your ad too frequently, you can now specify the maximum impressions that the audience will receive.

It’s no secret that Pinterest is a great platform for retailers online. The platform recently stepped up its game with the Buy It button. This button allows users to purchase directly on the platform. It also allows shoppers to search for an item and then evaluate by price and color options. This change is a big boost for businesses that are looking to cash in on online shoppers.

Soon enough Pinterest will make an even more profitable upgrade when it launches a new visual search. People will soon be able to take a picture of any item they wish to find, and then Pinterest will search through all of its images for visually similar items.

The development of more customized advertising controls, on-site purchasing options, and expanded visual search abilities – businesses can zero in on their target customers. To use the auction-based bidding, log into your Pinterest account and use the Ads Manager.

Are you already a pinner and want to keep up with everything that inspires us from ideas to articles? Follow Katie Wagner Social Media on Pinterest!








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