Are you looking to step-up your presence on social media this year? If so, you may want to look at putting more emphasis on Instagram.
Did you know that Instagram has more than a billion active users each month? If you break it down daily, the social network has more than 500 million active users 24/7. When comparing it to other social networks, only Facebook and Youtube have more daily users.
Proving Its Popularity:
Here’s how far Instagram has come in the last decade. It was launched in October 2010 and took off rapidly with a million users in just two months. By the first year, it reached 10 million users and finally a billion in May of last year.
Targeting Your Audience:
It’s predicted Instagram will reach 112.5 million users in the U.S. this year, according to eMarketer. That’s a 5.4% increase from last year. By 2021, the research company believes it could hit 117.2 million users in the United States.
The genders of Instagramers are pretty equal at 52% female and 48% male. Of those users, it’s estimated they’ll spend an average of 28 minutes per day on the platform this year. According to eMarketer, that’s a slight increase from last year. In comparison, the amount of time spent on Facebook saw a slight decrease.
Why It’s An Important Business Tool:
Each day, 200 million Instagram users visit at least one business profile, and one in ten is using the platform specifically to shop or find new products. According to Facebook, 83% of users said they had discovered new products and services using the social media platform. The study also revealed brands could make a positive impression on potential customers.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
CONTACT US to learn more about KWSM Social Media Management.
Fun Fact:
Did you know the most-liked photo on Instagram is a picture of an egg? It was posted with the sole purpose of surpassing the previous record of 18 million likes on a Kylie Jenner post. The picture currently has more than 53 million likes.
