When you walk into a room filled with people you don’t know, the best thing you can do is to dive in and start finding people that you vibe with. Once you do, you’ll find that you instantly have connections who will introduce you to even more like-minded people. The same idea applies to networking on Twitter. The only minor difference is that there has to be more strategic thinking from the get-go. Here are a few ways you can connect with new people on Twitter and find potential customers:
One of the greatest things about social media is that it has the ability to bring people together no matter where they are in the world. Twitter chats magnify that by acting like mini conferences. They have a host that also acts as the proctor, a designated time and day, a specific hashtag, and a central theme. The hashtag is what keeps everyone in the same conversation and lets you know who’s a part of it. When you’re picking out which chats to do, make sure that they’re relevant to your job/company. This way you’re networking with people who have similar interests and are more likely to check out your business. Twitter chats can easily become overwhelming especially if you’re doing more than one at the same time or if there are a lot of people in one chat. If you’ve never done one before, start off by picking one to do then work your way up.
Looking through different hashtags that are relevant to your company opens up a whole new avenue for you to network with people. This essentially allows you to have a lot of different conversations at once and exposes your brand to people who may have not come across it otherwise. You’ll also simultaneously be increasing your engagement and reach, which will help expose your brand even more. The more active you are on Twitter, the better.
Looking at your competitors’ followers or the followers of companies that are in similar industries, are quick and easy ways to find people who are likely to relate to your brand. For example, f you’re a yoga apparel company, you could look to see who’s following smoothie/juice brands, yoga mat designers, and popular yoga businesses. This way, when you interact with these people on social media, you’ll already know that they have an interest in yoga. They’ll be much more likely to respond and start following.
When it’s all said and done, networking on Twitter should be like networking in person. You swap stories, you listen, you react, you laugh, and you have a good time. It’s not about forcing your brand on people. It’s about connecting, sharing, and forming relationships.