LinkedIn Offers a Look at Fighting Fake Accounts and Content

LinkedIn becomes more transparent and takes on spammers and trolls, Facebook is zeroing in on your BFFs, and Twitter puts a temporary pause on a big purge. These are some of the trending stories in social media this week.

 

LinkedIn Issues Biannual Report

It’s no secret that the public is looking for more transparency from social media platforms.  LinkedIn is opening up the books to give some information on the platform and its users. In its biannual report for H1 of 2019, LinkedIn took aim at fake accounts, fake jobs, and harassment.

 

Among the findings released:

-LinkedIn took action against more than 21 million accounts, with 95% of them knocked out during the setup period.  

-Spam and scams are thriving on LinkedIn, and the platform removed 60.5 million instances of fraudulent content or messaging. More than 99% of this content was detected and erased automatically. Some of this content included job offers for bogus companies cloned from reputable businesses.

-There were 31,000 instances of content violations, and 50% of those were sexual or humiliating in nature.

Its measures in place like these that have eliminated much of the negative content and kept LinkedIn’s image squeaky clean for users. 

 

Twitter Keeps Accounts Alive

Twitter executives were hoping to purge the platform of millions of old and unused accounts, but they have halted that initiative over concern that the feeds of those who have died would not be properly memorialized.  

While this was only supposed to occur in Europe, it still caused quite a stir, which the platform responded to in a series of tweets.

Twitter now says it will organize and create a tool similar to one on Facebook called “memorialization,”  This would allow family members or loved ones the opportunity to request a deceased user’s account be kept online, but locked.

 

Facebook Developing Friends-Centric Messaging

Facebook really wants friends to share with friends.  According to The Verge, The platform is considering creating closer circles of friends within the Messenger app to share content between smaller circles of contacts. 

If this sounds familiar, there’s a good reason.  It’s loosely based on the Facebook-owned Instagram feature “Close Friends.”  Also called “Favorites,” this will let you choose who you want to message privately.  

As the Verge explains it, “whenever you have a Story or camera post you’d like to share using Messenger, you could send it to this list. It’s a middle ground between letting all your friends see content that’s posted on your Facebook Story, or else sending it privately to individuals via direct message.”

 

Did you know that Facebook has 247-million monthly users?  That’s a big audience to get your brand in front of and engaging with.  

Want to learn how digital marketing, including Facebook ads, can help your brand?  Reach out to us here.

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