Social media is always evolving, and the most popular platforms are hard at work making improvements. Google wants to make finding reusable images easier, Facebook is working on linking Instagram Stories to Facebook pages, and LinkedIn is trying to help businesses better connect their employees.
Google Makes It Easier to Find Legal Images
Google is sharing new licensable labels on Google Image search results to help people find images that they can legally re-use.
The problem with narrowing your image search to “Labeled for Reuse” and “Labeled for non-commercial usage” is that Google can’t definitively say that the images listed under those filters are all free to use. You will still have to research to see what the individual licensing requirements are for each image to ensure that you’re not violating copyright.
Google explains “for results where the publisher or image creator provided licensing information, we will display a “licensable” badge over the image. When you select a badged image to view, we will show a link to the license details of the image, and if provided by the publisher, you’ll also find a link to where you can purchase or license the image.”
Facebook Links Instagram Stories to Facebook
In addition to linking their messaging tools, Facebook has also been working on linking Instagram stories as well. Some users are now able to view Instagram Stories on Facebook, with the Instagram Story appearing within the Facebook Stories feed.
In order to view an Instagram Story on Facebook, you have to be connected with that user on both Facebook and Instagram, and that user has to have linked their Facebook and Instagram accounts.
This new feature will boost Stories exposure, and increase engagement on Facebook.
LinkedIn Adds “My Company” Tab
The new “My Company” Tab option gives businesses a space to share internal news, celebrate staff and organizational milestones, and maintain connection with colleagues via LinkedIn.
The “My Company” Tab has new features like employee milestones to celebrate promotions, anniversaries, and company new hires. It also surfaces trending content from your employees. In the future, LinkedIn wants businesses to be able to curate unique content, broadcast that content to employees so it can be shared organically, and measure the impact of their reach.
By 2023, the number of social network users in the U.S. is expected to reach 257.4 million.
Do you need to start advertising your company on social media, but aren’t sure how to get started?
CLICK HERE to schedule a complimentary 30-minute digital marketing audit.
