To establish a community around your business on social media, you need an engaged audience. These are the people who will remember you – and continue to buy your products or services. If you are not responding or engaging with … Read More
Social media gives you the opportunity to establish yourself as a thought leader in your industry. While consistency is important, blindly posting without a marketing strategy isn’t optimal for extending your reach and growing your audience. Below are 5 questions … Read More
Countless business owners are in search of the “secret sauce” for success when it comes to marketing their brand. Even if a foolproof recipe does exist, kick-ass campaigns and stand-out content are meaningless if you haven’t created a strong foundation … Read More
In the wake of the pandemic, more consumers are looking for products and services online than ever before. Even companies that never had a digital strategy are turning to online marketing to boost business. If you need to improve your … Read More
The coronavirus pandemic has created uncertainty within many businesses. At KWSM, we see most of these concerns through the lens of marketing. Some companies are concerned about whether they can survive the shutdown, and are trying to stage an immediate … Read More
To keep my creative mind sharp, I take advertising copywriting classes at a local advertising agency after KWSM work hours. The class is a lot of fun but more challenging than I could have ever imagined—writing consistently witty, concise and … Read More
This past weekend, the KWSM Staff participated in the Aliso Viejo Lip Dub. More than 1300 Aliso residents came out to make a video that will go up on YouTube to help publicize the city. We created a giant music … Read More
I have to politely disagree with Cathryn Sloane’s article, “How Every Social Media Manager Should be Under 25”. As a member of the 2012 college graduating class, I certainly can relate to the early beginnings of social media. Every generation … Read More
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is … Read More
Did you read the Mashable article about how people without Facebook profiles are more likely to be psychopaths? I have to admit, the article has some legitimate, though very broad, arguments, like how Internet use has now become such a … Read More