How Advertising and Content Marketing Relate
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To keep my creative mind sharp, I take advertising copywriting classes at a local advertising agency after KWSM work hours.  The class is a lot of fun but more challenging than I could have ever imagined—writing consistently witty, concise and … Read More

Networking Happens Offline, Too.
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This past weekend, the KWSM Staff participated in the Aliso Viejo Lip Dub. More than 1300 Aliso residents came out to make a video that will go up on YouTube to help publicize the city. We created a giant music … Read More

You Don’t Have to be 25 to Work in Social Media
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I have to politely disagree with Cathryn Sloane’s article, “How Every Social Media Manager Should be Under 25”. As a member of the 2012 college graduating class, I certainly can relate to the early beginnings of social media.  Every generation … Read More

7 Most Common Mistakes on LinkedIn
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Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is … Read More

Lack of Social Media Presence is Dangerous
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Did you read the Mashable article about how people without Facebook profiles are more likely to be psychopaths? I have to admit, the article has some legitimate, though very broad, arguments, like how Internet use has now become such a … Read More

What’s Next for a Social Media Agency?
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This is my week to step away from the business, to think about our long-term plans. It happens once every 6-months , and I believe it keeps us nimble as a company – growing, evolving, always with an eye to the … Read More

What Do I Write On My Business Blog?
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Frequently creating new content is what attracts search engines like Google to your site.  Hands down one of the most effective ways to do so is through blogging.  Blogging helps to increase the online presence of your business ten-fold.  A … Read More

Facebook Features Job Listings
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Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is … Read More

Overdoing it on Social Media
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Yes, it can be done. You know the old adage, less is more? Well, it applies on social media too! When first starting on social media, it’s easy to get pumped and excited about this new digital terrain where you … Read More

Pinterest, It’s Not Just for the Social Media Ladies
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A couple months ago I heard about Pinterest.  I was going to BlogHer and Pinterest was the topic in one of their technology breakouts.  Before leaving for the social media and blogging conference I created my Pinterest account and then … Read More

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