Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a comprehensive digital marketing campaign. The strategy involved a multi-faceted approach, including public relations, paid advertising, and organic content, which culminated in a highly successful cross-platform contest. Within just three months, the campaign not only generated over 2.1 million ad impressions and 100,000 website visits, but it also delivered 107 qualified leads, with an average revenue of $267,000 from each converted lead, demonstrating a significant return on investment and a clear path to market dominance.
The Challenge
The e-commerce fulfillment sector is a crowded and highly competitive space. Rakuten Super Logistics was looking for a way to cut through the noise, differentiate itself from competitors, and, most importantly, gain market share and generate a consistent flow of high-quality leads. They needed a strategic marketing partner who could not only increase their brand visibility but also directly contribute to their bottom line by attracting business owners with a clear need for their services. Their primary goals were clear: generate a high volume of qualified leads that would translate into new business.
The Solution
KWSM developed and executed a comprehensive digital marketing strategy designed to meet Rakuten Super Logistics’ lead generation goals head-on. Our approach was not just about visibility; it was about engaging the right audience with the right message at the right time.
The core of our strategy was a multi-channel campaign that included:
- Public Relations: We worked to secure earned media placements and stories that highlighted Rakuten Super Logistics’ expertise and unique value proposition. This helped build brand authority and trust.
- Paid Advertising (Google Ads/PPC & Digital Ads): We launched targeted paid ad campaigns to reach business owners actively searching for logistics and fulfillment solutions. This ensured our message was seen by the most relevant audience at the moment they were ready to make a decision.
- Content Marketing (Blogging & Video): We created high-value organic content, including blog posts and videos, that addressed the “logistics headaches” and pain points of small to mid-sized businesses. This content established Rakuten Super Logistics as a thought leader and provided solutions to common problems, drawing in a qualified audience.
- Social Media: We built a strong presence across social media platforms to engage with the target audience and create a community around the brand.
- Email Marketing: We utilized email marketing to nurture leads and stay in touch with prospects, moving them through the sales funnel with personalized, relevant content.
The most impactful component of the campaign was the highly successful cross-platform contest, “Oh Ship Moments.” This clever and engaging contest encouraged business owners to share their worst logistics horror stories, providing valuable insights into their challenges while generating hundreds of qualified leads. This creative approach not only captured attention but also built a direct pipeline of business owners with a clear need for Rakuten Super Logistics’ services.
The Results
The strategic, integrated campaign yielded exceptional results for Rakuten Super Logistics in just three months. The data speaks for itself:
- 100K Website Visits: Our digital ads and organic content drove a massive influx of qualified traffic to the website, demonstrating a significant increase in brand interest.
- 2.1M Ad Impressions: The paid ad campaign successfully amplified the brand’s visibility, reaching over 2 million potential customers.
- 107 Qualified Leads: The campaign, particularly the “Oh Ship Moments” contest, directly generated a substantial number of leads, providing Rakuten Super Logistics’ sales team with a strong list of warm prospects.
- $267K Average Revenue from a Converted Lead: This metric highlights the high quality of the leads we generated. By focusing on the right audience, we delivered prospects with a high conversion value, leading to a significant return on investment.
In a world full of copycats, we looked for a marketing firm to help us differentiate ourselves. We feel incredibly fortunate to have found KWSM, who ensures our success. Their creativity, hard work, focused execution, and partnership are a blessing that has grown our business. — Jason Chan, VP of Sales and Marketing, Rakuten Super Logistics
Conclusion
The partnership with Rakuten Super Logistics is a prime example of how a strategic, integrated digital marketing approach can achieve measurable and impactful lead generation goals in a short time frame. By combining paid advertising with creative content and a compelling social media campaign, KWSM was able to generate a significant volume of high-quality leads that directly translated into a substantial return on investment.
If your business is struggling to generate leads, increase brand visibility, or stand out in a crowded market, KWSM can help. Our team of digital marketing professionals specializes in creating customized strategies that deliver real, measurable results.
Ready to grow your business? Contact KWSM today for a free consultation.
