Best Practices for Businesses on YouTube

Feb 2014
video, camera

Did you know that more than 6 billion hours of video are watched each month on YouTube? That’s almost an hour for every person on Earth. It is safe to say that YouTube is where your business’ audience is at in any industry. Video content can be a key component to your overall social media strategy. Here are some tips to creating quality videos for your business on YouTube:

 1.    Be Informative

Create videos that tell a story about your business and provide information on a product or concept. Chances are, people are going to watch your videos to learn something, so give them the opportunity to walk away with some knowledge they didn’t have before. This can be a product tutorial, a valuable tip, a presentation or an interview with an industry expert. For example, America’s Printer is a printing company and they create a video they call “Cool Custom Printing of the Week” featuring their owner explaining and displaying a recent printing job they completed for one of their clients. Their videos are informative and fun – leaving viewers with something to (hopefully) remember and share with others. (You can view these videos here.)

 2.    Be Authentic

The connection to your business becomes much more powerful if you or someone in your organization becomes the face of your brand. It changes the dynamic of the interaction from looking at videos from yet another company to building a relationship with a human. Relationship building becomes a long-term strategy that can acquire your company’s loyal customers. Remember that a lot of communication is done subconsciously and a real person appearing in your YouTube videos allow people to connect with your business on a deeper level and create an emotional connection to your business. It’s an authentic approach to customer service.

 3.    Be a Sharer

There is nothing worse than a YouTube video that screams “advertisement”. You don’t want to scare the viewer away from your channel. You want to bring them in to watch more and hopefully share them with others. Leverage YouTube as an audience builder for the valuable video content that you create and then motivate that same audience to take actions that benefit them and your business. Add a call-to-action at the end of your video to promote your website where viewers can learn more. Or you can ask them to connect with your business on other social media channels like Facebook or Twitter where they can follow your business updates and watch future videos.

YouTube can be a very powerful tool to build your audience and create brand awareness. Remember that video content is a way to capture attention, hopefully entertain or inform, and build a relationship.

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