Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide range of applications, from protective covers to specialized barriers. Their reputation is built on reliability, quality, and a commitment to protecting projects from the ground up.
The Problem/Challenge
Americover had a strong regional presence but sought to expand its reach and become a national leader in the plastic sheeting market. The primary challenge was to effectively market to a national audience of growers and builders and drive qualified leads to their business without relying on a paid advertising budget. They needed a strategic, organic approach that would build a reliable, long-term marketing engine.
Their goals were clear:
- Expand their market reach from a regional to a national audience.
- Increase website traffic and visibility through organic channels.
- Generate a high volume of qualified leads.
- Establish a dependable and sustainable marketing system.
The Solution
KWSM developed and executed a robust digital marketing strategy for Americover, designed to drive organic growth. Our solution focused on building a strong foundation of content and online presence that would attract, engage, and convert their target audience of growers and builders.
Our strategy included:
- Social Media Management: We created and managed social media campaigns to build brand awareness and engage with their target audience. By sharing valuable content and highlighting their products’ real-world applications, we fostered a sense of community and trust.
- Blogging & Content Creation: We developed a content calendar focused on topics relevant to the construction, horticulture, and agriculture industries. These blog posts addressed common pain points and provided expert solutions, establishing Americover as an authoritative voice and improving their organic search rankings.
- Email Marketing: We implemented a strategic email marketing program to nurture leads, provide product updates, and share valuable insights. Our campaigns kept Americover top-of-mind, turning website visitors into loyal customers.
- Website Management & SEO: We performed a full website audit and ongoing management to ensure optimal performance. Our SEO efforts focused on technical optimization and creating high-quality, keyword-rich content that drove significant organic traffic.
- Video Production: We produced video content to showcase Americover’s products and their applications. Video is a powerful tool for demonstrating product value and building trust, and it significantly enhanced their online presence.
The Results
The results of our comprehensive, organic-first strategy were transformative. Americover saw exponential growth across all key metrics, demonstrating the power of a well-planned and executed digital marketing partnership.
- 464% Increase in Web Traffic: Our SEO and content marketing efforts led to a massive increase in organic web traffic, drawing in a national audience of qualified prospects.
- 48% Increase in Sales Conversions: The increase in web traffic wasn’t just for show; it translated directly into a significant boost in sales conversions, proving that the leads we generated were high-quality and primed to buy.
- 2,200+ Total Leads Generated: We built a powerful lead generation engine, producing over 2,200 total leads. This consistent flow of new business inquiries provided Americover with a continuous pipeline of opportunities.
- 1,060 Leads Per Month: At the peak of the campaign, Americover was generating over 1,060 leads per month across all channels, including pricing requests, form fills, chat requests, and phone calls.
- $15K Average Revenue per Converted Lead: The quality of the leads we generated was exceptionally high, leading to an average revenue of $15,000 for each converted lead.
After over a decade of hiring employees, consultants, and agencies, we created a reliable, dependable marketing engine with KWSM. We probably have a 20x return on our investment (budget spent on KWSM compared to revenues produced).
Peter O’Sullivan, COO, Americover
Conclusion
The Americover case study is a powerful example of what can be achieved through a strategic, organic-first approach to digital marketing. By focusing on building a “reliable, dependable marketing engine,” we helped Americover not only expand their national reach but also achieve a phenomenal 20x ROI. This success story proves that you don’t need a massive ad budget to generate significant growth and establish a dominant market presence.
Is your business struggling to generate qualified leads and conversions? Do you want to build a sustainable, long-term marketing engine that delivers a high return on investment? Don’t wait to transform your digital presence. Contact KWSM today to learn how we can help you achieve similar results.
