Markful is a print-on-demand and promotional product manufacturer specializing in creating branded materials such as signs, print collateral, and apparel. Their mission is to provide high-quality, customized products that help real estate professionals, including brokers, administrators, and agents, build and strengthen their brand presence.
Executive Summary
KWSM partnered with Markful, a provider of branded products for real estate professionals, to execute a comprehensive digital marketing campaign. The strategy focused on SEO, content, and paid advertising, successfully increased website traffic and grew online revenue to over $1.2 million. The campaign generated over 6,600 leads, achieving an impressive 8.5% website conversion rate.
- Client: Markful
- Industry: Branded Products for Real Estate Professionals
- Service Provided: A comprehensive, cross-platform digital marketing campaign focusing on SEO, content creation, paid advertising, and website management.
- Key Results:
- Website traffic increased from 36,000 to 43,000 visitors.
- Online revenue grew from $932K to over $1.2M.
- Generated 6,600 leads with over 100 monthly leads.
- Achieved an 8.5% website conversion rate.
The Challenge
Markful had a strong product but needed a strategic way to reach its niche target audience: decision-makers within real estate brokerages and individual agents. They were looking to increase their online presence, drive more qualified leads, and ultimately boost their e-commerce sales. The primary challenge was developing a campaign that could effectively target and engage this specific demographic across multiple digital channels, turning website visitors into loyal customers.
Their goals were clear:
- Increase website traffic and visibility.
- Generate a consistent flow of high-quality leads.
- Increase online revenue and return on investment (ROI).
- Establish Markful as a go-to resource for branded real estate products.
The Solution
KWSM partnered with Markful to develop and execute a tailored, cross-platform digital marketing program. We understood that a single-channel approach wouldn’t be enough to achieve their ambitious goals. Our strategy was holistic, integrating multiple tactics to create a cohesive and powerful online presence.
Our solution included:
- Website Management: We began by optimizing Markful’s website to ensure it was user-friendly, fast, and primed for conversions. A well-designed site is the foundation of any successful digital campaign.
- Search Engine Optimization (SEO): We conducted in-depth keyword research and optimized Markful’s website content to rank higher for search terms relevant to real estate professionals. This organic approach ensured that Markful appeared in front of potential clients at the exact moment they were searching for branded products.
- Blogging and Content Creation: Our team created valuable, industry-specific blog content. These articles not only improved SEO but also positioned Markful as a thought leader in the real estate marketing space. We provided helpful resources, tips, and insights that attracted and engaged their target audience.
- Digital Ads (Paid Social & PPC): To accelerate lead generation and reach a broader audience, we launched targeted paid advertising campaigns on both social media platforms and through Google Ads (PPC). We crafted compelling ad copy and visuals designed to capture the attention of real estate professionals and drive them to Markful’s website.
- Email Campaigns: We developed strategic email campaigns to nurture leads and re-engage past customers. Our emails delivered exclusive offers, product updates, and valuable content, keeping Markful top-of-mind and encouraging repeat purchases.
The Results
The integrated campaign delivered exceptional, measurable results. By strategically combining organic and paid efforts, KWSM was able to significantly increase Markful’s online presence and e-commerce performance.
Here’s a breakdown of the key metrics:
- Website Traffic: A significant increase in organic and paid traffic, growing from 36,000 to 43,000 visitors. This 19% growth shows the effectiveness of our SEO and paid ad campaigns in driving more eyes to the Markful website.
- Online Revenue: The most impactful result was the substantial growth in online revenue, which increased from $932K to over $1.2M. This demonstrates the direct ROI of our lead generation and conversion-focused strategies.
- Lead Generation: Our campaigns generated an impressive 6,600 leads in a short period, with a consistent average of over 100 monthly leads. This consistent flow of qualified leads is a direct result of our optimized landing pages and targeted ad placements.
- Conversion Rate: Markful achieved an outstanding 8.5% website conversion rate, well above the industry average. This high conversion rate proves that the traffic we drove was highly qualified and interested in Markful’s products.
We’ve been incredibly impressed with KWSM as they have offered more than just someone to run your digital campaigns but a genuine partnership. Their exceptional communication, strategic insights, and seamless integration with our team have made them an asset in our digital marketing efforts. Their team took the time to thoroughly understand our brand and objectives and crafted a tailored campaign strategy that hit our target audience. Throughout the process, they maintained open lines of communication, keeping us informed every step of the way and addressing any concerns promptly. It truly feels like they’re an extension of our internal staff, contributing not only to the efficiency of our campaigns but also to their overall success. With their proactive approach and tailored strategies, they’ve played a pivotal role in elevating our digital presence and achieving our goals. – Josh Hamilton, President, Markful
The success of the Markful case study is a testament to the power of a well-executed, integrated digital marketing strategy. By focusing on a genuine partnership and a deep understanding of our client’s unique challenges, KWSM was able to deliver tangible results that went far beyond simple clicks and views. We transformed Markful’s online presence into a robust engine for lead generation and revenue growth.
Is your business ready to achieve similar success? Whether you need to increase website traffic, generate more qualified leads, or boost e-commerce sales, the KWSM team is here to help.
Ready to start a partnership with a digital marketing agency that truly understands your business? Contact us today for a consultation.
