5 Ways to use Video Content To Boost Your Social Media Marketing

Photo Credit: @thereallilster

Video is one of the most popular forms of content on social media. Creating and sharing videos with your audience is a great way to increase engagement and give your marketing efforts a boost!

Discover the best ways to increase your social reach with video content below!

Set A Featured Video

You can now add a featured video that will appear in the about section of your Facebook page. You will want to make sure that you choose a video that is a good representation your brand because it will most likely be the first video visitors to your page watch.

Setting a featured video is a great way to engage with a user when they first visit your Facebook page.

If you would like to add a featured video, go to your page’s video tab, located below your cover photo. Then select a video that you have uploaded to Facebook and click feature this video next to the share button.

Boost Your Facebook Reach

When you upload videos directly to Facebook you make Mark Zuckerberg happy and he rewards you by giving your videos more reach. According to a study from Socialbakers, video posts receive more organic reach than any other type of content on Facebook. On average they reach 8.7% of your Facebook Audience compared to only 3.7% with a photograph.

Try creating weekly short videos that you can share with your Facebook audience. They can be behind the scenes clips from a project you are working on or even an event that your staff is attending.

Embed Video On Your Blog

You can embed video content on your blog from Facebook, YouTube, Twitter or Instagram. Embedding videos from a social media channel helps increase engagement not only on your blog but your social media channels as well.

Visitors can view the video without having to leave your blog. If you are embedding a Facebook video a user can like your page and engage with the post without ever having to leave your blog.

Post a Channel Trailer

YouTube allows users to set up a channel trailer. This trailer automatically plays whenever an unsubscribed visitor comes to your channel. The trailer is displayed prominently at the top of the YouTube page.

This will be the first video that a user sees when they visit the page, so you will want to make sure it is one of your best videos. Your trailer should give the visitor a reason for why they should subscribe to your channel and connect with you.

Video content continues to play a major role in social media. By producing regular video content, you will significantly increase engagement across all of your social media channels.

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KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More