In the social media landscape, Twitter is what is called a micro-blogging site because of the short (140 character limit), disconnected messages users can deliver to your followers. You can beef up a tweet with a photo or link as part of those characters. With over 330 million users worldwide – and 62% of users in the 18-49 demographic – Twitter is a popular destination for businesses looking to build their community and engage customers. Here’s how you can promote your brand better on Twitter.
Create a robust bio
Your bio is the first place people will look when they land on your page, so make sure you are clear and concise about what you do. We recommend using keywords that are frequently searched. You’ll also want to be sure to include a link to your website, possibly a landing page that includes an email opt-in offer. This strategy will help build your email list.
Use hashtags on all tweets
Hashtags are searchable allowing users to easily find the content they’re interested in. While creating a custom hashtag allows users to discover your brand and potentially follow you, you don’t have to use unique hashtags to build an audience. Insert your brand into a larger conversation using popular hashtags connected with your industry. The key is to use them to make your content searchable.
Use pictures and videos
As the adage goes, “a picture is worth a thousand words.” This is especially true on Twitter as tweets with photos see far more engagement than plain text tweets. What’s important to know is that a photo counts for 24 of tour characters, so make sure your photo is relevant. Images are a great way to promote products, your brand, your company culture, and just about anything else you can think of. Twitter also allows you to post 30-second videos that take the benefits of posting pictures one-step further.
Promote your tweets
Promoting tweets allows businesses to target specific demographics with customized ad messaging. When you use keyword rich copy and a user searches those keywords, your ad will appear at the top of the search results. Like other social media channels, you can promote an event, product, or your business. This is a great opportunity to reach audiences with promotional giveaways or discounts. Your promotion can be in the form of a coupon or discount code that followers can use on your products. Couple your promotion with a hashtag so that people are more likely to find it.
Search for customers
You don’t have to wait for customers to come to you; you can reach out to people who have never heard of your business. If your brand solves a problem or makes life easier, chances are your product or service is addressing a need in the marketplace. Using Twitter’s robust search tool, you can discover people already talking about topics related to your business. If you sell a product that helps open tightly sealed jars, you can search for terms like “lid too tight.” People use social media to discuss problems. This is your chance to solve that problem.
Twitter is a great resource for businesses looking to grow their brand or introduce new products and promotions. By following the five steps above, you’ll be on your way to building your following one of the fastest growing social media platforms.
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