Unless you have been living under a rock, you probably have noticed that football season is here. The National Football League (NFL) is a cornerstone of American culture. From late August through February, football dominates television and radio programming, advertising, and of course, Facebook.
Facebook feeds fill up with the latest league, team and player news. And the NFL is great about creating informative, fun and engaging content.
Here are three plays from the NFL’s Facebook page to use for your own strategy:
Show Off Your Players
Do you have a top sales person? Is your administrative assistant an organization wizard? Does your finance director implement major savings initiatives? Much like the NLF, you surely have most valuable players making big plays that are leading to big wins. Spotlight their accomplishments on you Facebook fan page. Fans love seeing the people behind you brand and what they are doing to make great.
Our friends at Number 4 Hair Care, did a great job showing off a couple members of their team in this post.
Tally Your Stats
The NFL is full of stats on players and teams and so is your business and industry. Research your numbers and create a graphic. This is a great way to show off your strengths on Facebook. Depending on your business, look for stats that relate to success or ones that affect your industry as a whole.
Our friends at Regency Real Estate Brokers, share stats on the Orange County housing market on their fan page.
Praise Your Fans
The NFL has millions of diehard fans, that week after week support one of the 32 teams in the league. From photos of their game day parties to dressing up in their favorites player’s gear, football fans are highly committed. Your business most likely has fans and clients that are committed to your mission as well.
These individuals or companies are extremely valuable advocates to have on social media, so you should show them some love when appropriate. Solicit photos of your fans using your products or services. Attending a client event? Snap plenty of photos and share those on your page. Or if your client posts a photo or album on their page, share it onto yours as well. Make sure to tag the Facebook fan page of any fans or clients that have one.
Our friends at Hammerhouse, LLC regularly post photos on their page from the client events they attend.
The NFL season may only run for a few months, but their Facebook page is active year round with engaging content. Keeping your channels game day ready all year long is a great strategy to adopt. This will especially be beneficial for reach and engagement during your busy seasons and when you have big news to announce.
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