Copywriting

As a marketer, you’re likely aware that copywriting is a balancing act. With every website, landing page, or advertisement, you’re writing for two audiences: your human targets, and the SEO AI which crawls Google. Plenty of copywriters tend to get … Read More

Language evolves. Thanks to the digital communication space, many of us are seeing language evolve in real time. Words, phrases, or methods of communication that were once considered niche or informal are quickly moving into the mainstream. Since marketing has … Read More

It’s no secret that if you have a small business, it needs a website. While there are definitely benefits to hiring a professional web developer to build and maintain your website, taking matters into your own hands is more affordable … Read More

Press releases are not outdated. They play an integral role in conveying you and your company’s credibility and authority in the industry. Whether you’ve added new members to your team, completely rebranded, or are launching revolutionary services, a press release … Read More

Sunny and vibrant Orange County has finally opened back up again, just in time for the summer months. Here at KWSM’s Orange County office, we could not be more excited to get out and explore our home and favorite businesses … Read More

Blogs are a large part of many small business owners’ marketing plans. Blogging helps businesses speak directly to their audience. Although many companies enjoy the idea of regular blogging, they don’t know how often they should be posting to their … Read More

Blogging is a great way to share tips, stories, and information with your audience. Sharing blogs on your site also helps boost your SEO or search engine optimization, helping your website rank higher on search engines. Having a blog section … Read More

Whether you’re crafting a blog, a new website landing page, a newsletter, or an ad, including a call to action should be an essential part of your content.   A call to action is a prompt that explicitly tells the … Read More

Learning a new content management system can be a bit intimidating. If you’re new to blogging and unsure how to post a blog on WordPress, this checklist will help. There are many important steps to take to adhere to SEO … Read More

A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is … Read More