LinkedIn’s New “Stories” Feature
First came the Snapchat Stories, and then shortly after came the Instagram Stories and Facebook Stories. Now, we have LinkedIn Stories. This marks just one of several new LinkedIn features. LinkedIn Stories went live as a feature in the continued hopes to make the platform more user-friendly and allow the work-from-home world to feel slightly […]
4 Ways to Establish Thought Leadership on Social Media
You may have heard the term “thought leadership” tossed around in marketing, but do you know what it means? This buzzword has taken over the professional space on social media, and many use it without truly understanding it. Becoming a thought leader encompasses much more than just expressing your professional opinion online – it means […]
Why Your Brand is Losing Social Media Followers
Let’s talk followers. They’re important. In most cases, they’re the reason your brand is posting on social media, crafting savvy social media strategies, and constantly working towards new social goals. Every brand loves to gain followers, and it should be one of your business’ goals to help increase organic reach. But what about […]
Orange County Video Studio Day: Escalate Your Marketing Efforts
At KWSM, we’re all about finding creative, effective ways to tell your story. We’ve been in the industry long enough to know how incredibly impactful video can be when it comes to marketing your business. Video allows you to put a face to your brand, increase audience engagement, and create a deeper connection than simple […]
3 Design Tips for Increasing Landing Page Conversions
Landing pages can help you accomplish a variety of goals, from capturing leads to warming up potential customers and priming them for other marketing efforts further down the sales funnel. Regardless of its specific goal or call to action (CTAs), however, every landing page should do one thing extremely well: convince visitors to take one […]
Why People Leave Your Website Without Converting
You’ve laid out the plan – you have a solid advertising strategy, consistently interesting social media content, and a loyal list of email followers – but when you send them to your landing page, you can’t seem to get them to convert. What are you doing wrong? While there’s no secret formula to a perfect […]
Your Brand Has a Story – Here’s How to Tell It
Everyone has a story to be told. This is true for businesses, as well as people. As tempting as it may be to use marketing and social media to push the products or services your business offers, this is a waste of time. People tune in to your channels to listen to what you have […]
Creating a Brand Style Guide for Your Business
From your website to your social media channels, your business collateral, product packaging, and more, the way that you define how your brand appears to your consumers should feel consistent and recognizable everywhere. The most effective way to do this is to establish a brand style guide. It’s a rulebook that helps you define and […]
How to Find Your Brand Voice
Have you ever thought about what you sound like to your customers? Establishing a brand voice may not be at the top of your to-do list as a growing business, but it is an important first step in building a successful marketing strategy. Get the Group Together Choosing a voice for your company is a […]
Orange County Is off the COVID-19 Watch List: Is Your Brand’s Messaging Prepared?
If you’re a business owner in the OC, you’ve probably heard the news that Orange County has successfully made its way off California’s COVID-19 watch list. While not many have prior experience operating a business in a pandemic, we do know how fast things can change. With this in mind, we can’t stress enough how […]
