It seems these days Facebook gets all the credit when it comes to online advertising. And for good reason! Facebook’s advertising platform is by far the most complex and diverse. But the other big channels (not owned by Facebook) have more than enough to offer. Both Twitter and LinkedIn have
Stuck in a Facebook rut? If you’ve stuck to traditional interest-based targeting for your Facebook ads, it might feel like you’re running out of ideas or new people to target with your ads. If the audience you’ve been using hasn’t been converting the way that is was, or the way
Winter is over, spring is in full bloom, and what else comes to mind as the weather gets warmer other then you’re favorite chore – spring cleaning! And no, we’re not talking about your office space (which we’re sure could also use some sprucing up) we’re talking about cleaning up
Many business owners ask the question, how do I know if social media marketing even works? The answer is simple; it’s all in the reporting. Facebook has the most advanced analytical data gathering systems in the social media industry and provides a landmine of information on your advertising efforts just
Facebook ads can be the key to unleashing the online revenue you’ve been looking for, but proceed with caution. If done incorrectly, they can be a money sucking vacuum and an unfortunate waste of your valuable marketing dollars. Fortunately, most Facebook marketers fall privy to the same mistakes, but by
With online advertising, an out-of-the-box outlook can keep ideas fresh and help you take your marketing strategy to the next level. Facebook’s advertising platform is a tried and true way to promote your business, and we will always advocate for utilizing Facebook ads, but like a financial portfolio, you need
Whether you’re listening in on the office millenials’ conversations, or you’ve been recently scrolling through your Twitter feed, you may have heard the term Vero more than once this past week. No, it’s not a new energy drink company or fitness workout craze; it’s a social media app promising to
On social media, if they can’t see you, they can’t hear you! As social media expands, so does the number of users each major platform has. By February 2018, there were over 2.13 billion users on Facebook, 800 million active Instagram users, and 330 million Twitter users. And LinkedIn, while
