With the recent reopening of the Las Vegas Strip, the Las Vegas Convention and Visitors Authority has launched a new ad campaign, “Vegas Smart,” to audiences across the country. A nod to “Vegas Strong,” which became the powerful hometown motto after the mass shooting in 2017, this campaign aims
People trust other people. Not having testimonials or case studies readily available on your website can be a big red flag to your prospects. At KWSM: a digital marketing agency, I have the privilege to work closely with many business owners and senior-level executives. When we begin the engagement, we
While many of us are preparing to go back to the office after quarantine, the social media platforms are hard at work, devising new tools to help promote your business online. In the news this week, Facebook gives users the ability to manage their posting activity in bulk, LinkedIn creates
Coworking spaces have become increasingly popular for small businesses in Las Vegas. Since the coronavirus outbreak, all shared spaces have been closed to prevent the spread of illness. Now, after weeks of being closed, shared office spaces are cleared to reopen in Las Vegas. Are you prepared? If you manage
Facebook recently announced Facebook Shops, the newest option for businesses to sell their products and services online. The concept was created to live within the Facebook platform and allow shoppers to make purchases without ever leaving Facebook or Instagram. Your customers can browse, share, and buy within the platform. Is
At KWSM, we are lucky to help tell the stories of some amazing companies. We recently partnered with one of the nation’s most important nonprofit organizations, The Congressional Medal of Honor Foundation, to raise awareness of their mission to perpetuate the legacy of Medal of Honor recipients. Here’s a
It’s no secret that Instagram has become one of the most popular and widely used social media platforms ever. With over a billion users each month — spending an average of about 30 minutes a day on the platform — it’s clear that there is a large audience there to
It’s a good, no, great idea to be active on Twitter. With over 145 million daily users, Twitter is an effective and efficient place to market your business. But unlike posts on other social media channels that could be relevant for hours, tweets have an average shelf life of roughly
