If you’ve ever done traditional marketing, you may know that billboards are popular along busy freeways because thousands of drivers have nothing better to do when they are sitting in bumper-to-bumper traffic. When it comes to rapid communication, text messaging is America’s preferred vehicle. In fact, we send 6 billion
We send 9 billion texts per day on average, but that doesn’t mean that we always want to read when we consume content. This week, Twitter and Google launch audio and video efforts, respectively, for organic and advertising content. Meanwhile, Snapchat is focusing on educating its audience. Google Creates Additional
Business owners post content to appeal and engage their audience. After a while, it may be difficult to think of new content that your audience will love. Creating brand new content each week can be a challenge and you may not have the time. If you feel that you’ve hit
KWSM Social Media Bootcamp is back this August, and this time it’s virtual. Historically, our Bootcamps are a 4-week learning opportunity for business owners or marketing managers to deepen their understanding of popular social media platforms – Facebook, Instagram, LinkedIn, and YouTube. This August, our best and brightest KWSM digital
“We tried traditional marketing tactics such as print with little to no success and decided to invest our resources into digital marketing strategies. The investment has proved to be a much better source for new clients.” – Smith & Eulo Law Firm The world of marketing is ever-evolving. As time
Orange County health officials recently announced that nail salons would be a part of the next round of businesses cleared to reopen their doors. As a salon owner in OC, how can you ensure that your customers – both old and new – will feel safe and relaxed at your
As restaurants reopen across Las Vegas, it’s time to get your customers in the door. While everyone is tired of being at home, many are reluctant to dine out, wondering if their favorite restaurant has proper health and safety procedures in place. Reassuring your regular and potential customers of your
When it comes to cutting-edge, impactful marketing platforms, Instagram, YouTube, and Facebook come to mind for many people. But what about LinkedIn? The professional networking platform is often glazed over by marketing strategists, but if you’re in a B2B business, it can be the added boost your team needs to
