Author: KWSM Team

magnifying-glass-on-a-computer-laptop-wooden-offic-SEO Best Practices 2021

SEO Best Practices in 2021

SEO best practices have rapidly evolved over the last 10 years. Are you up to date with which SEO strategies are most important to help your business succeed? Keep reading to make sure you’re putting effort into what matters most.   Backlinks: Quality Over Quantity As Google’s algorithm has evolved,

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sem vs seo

SEM Versus SEO: What’s the Difference?

If you’ve been on the world wide web for a while, you’ve probably heard the terms “SEM” and “SEO” thrown around. While both of these terms have to do with search engines and should be incorporated into a holistic marketing strategy, they’re quite different.  Knowing what SEM and SEO are,

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Are Reddit Ads Worth It?

As we’ve seen in recent AMC and Gamestop stock news, Reddit is a powerful social platform consumers look to when making decisions about almost anything. From buying stocks to building online businesses, Redditors spend an average of 10 minutes per session on the site, posting and chatting with fellow users.

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How LinkedIn Helps Small Business Owners

When you own a business there are times you will feel overwhelmed and lack the support system you need. LinkedIn is great for business owners because it connects you with individuals that have been through, or are going through, similar situations to yours. If you take advantage of the many

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Three Social Media Platforms to Utilize for Advertising

Three Social Media Platforms to Utilize for Advertising

It’s no secret that social media marketing, when done correctly, can bring great conversion rates to your business. The benefits of advertising through social media include growing your fanbase, providing targeting for new and returning customers, and the ability to A/B test efficiently to see which messaging best speaks to

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Web designers hold a smartphone as they draw out what the mobile website will look like

How to Optimize Your Website for Mobile 

In late 2020, data revealed that over 50 percent of web traffic is coming from mobile devices, and it’s not hard to understand why. People have their smartphones accessible at all times and Googling something or visiting a website is just one click away.    If your business’ website isn’t

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how to nurture leads

How Do You Nurture Online Leads?

Building relationships with your prospects and current customers is the key to nurture online leads and close your sale.  Whether you focus on professional services or have a product-driven business, it’s crucial to stay connected with these consumers. This process is known as lead nurturing. Through multiple touchpoints, lead nurturing

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man holding earphones to his ears - clubhouse social media app

Clubhouse Social App: Everything You Need to Know

A new social media app has appeared and has the internet buzzing at its potential. This app is called Clubhouse, and like everyone else online, you may be wondering what it’s about.  Social media can have a huge impact on your digital marketing strategy. You may have Facebook or Instagram

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Core Values at KWSM a digital marketing agency