In late 2020, data revealed that over 50 percent of web traffic is coming from mobile devices, and it’s not hard to understand why. People have their smartphones accessible at all times and Googling something or visiting a website is just one click away.
If your business’ website isn’t optimized for mobile, consider implementing the tips below to enhance the user experience for mobile visitors and help your site rank higher in mobile search results. After all, your website is the hub of your business’ digital marketing.
When it comes to mobile, one of the key things to keep in mind is that a smartphone’s screen is smaller than tablet, desktop, and laptop screens. Mobile devices have popularized the “endless scroll” design instead of traditional (read: outdated) techniques like “above the fold.” This should impact the way you design your graphics, navigation menu, and even size your text. Keep in mind that tiny buttons may be too hard to accurately click on a mobile device and may cause more users to leave the site rather than spend time trying to click the button.
Responsive web design can serve the same content to mobile and desktop users but adapt to the user’s screen size depending on the device. This ensures your web design works no matter what device your visitors are using.
Pro Tip: make sure your website is using HTML5 instead of Flash as most mobile devices are compatible with HTML5.
Mobile devices typically experience more connectivity and network issues than desktop devices. To optimize your page speed for mobile devices, make sure your website images aren’t too large, reduce the number of redirects, and leverage caching.
Only include relevant information, keep page titles to less than 60 characters, and keep meta descriptions to less than 160 characters to make the most of smaller screen space and reduce the amount of time it takes a page to load.
Optimize for Local Search
If your business has a storefront with an address, make sure the page is optimized for “near me” searches. After all, 46 percent of Google searchers are looking for local results. The first steps to optimize for local SEO include standardizing your business name, address, and phone number across all online listings, and making sure your business’ city and state is included in your website’s metadata.
Optimizing your website for mobile can seem like a daunting task, but implementing a few small changes can improve your mobile visitors’ experience and help your business attract new website visitors.
Mobile web traffic has increased 222 percent in the last seven years.
Today’s consumers expect to have a flawless experience on the Internet. They want to shift seamlessly from their mobile devices to their laptops without ever missing a beat. Your website must be ready.
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