How To Build A Digital Marketing Campaign

Feb 2021

digital_marketing_campaignAs you continue to grow and execute a digital marketing strategy for your business, looking for new ways to showcase your brand and work towards marketing goals is essential. After you’ve gone through initial brand development, building campaigns that work towards specific initiatives is the next step. Here’s a breakdown of how to get started building a digital marketing campaign.

Identify Your Goals

Identifying the specific goals of your campaign is an essential first step to building an effective one. Is there a new product you’d like to promote to parents? Are you trying to get more young women to sign up for your email list? Choosing a goal and a target audience that is specific and tangible will be your first step to building a strong campaign. By starting here, developing compelling creative and choosing the right tactics to effectively drive results will be much more straightforward.

Create A Theme

Once you’ve set your goals and audience target, it’s time for the fun part. Building your campaign theme and slogan is where you can get your creative juices flowing. This can be a fun pun, an educational play-on-words, or simply a common phrase you reconstruct to fit your business. Build a catchy campaign name, set the tone of your copywriting, and create a few design ideas that showcase the look and feel you are going for, and that can be applied across different platforms. Your campaign’s tagline should be something relatively short and memorable that makes it clear what the campaign is about. Make sure you’re writing and designing with your target audience in mind. Once these bones have been established, it’s time to choose the tactics you will use to launch this campaign.

Choose Your Tactics

Depending on your campaign goals, audience, and budget, how you launch your campaign may be different. Think about the journey of your target audience. Where will they first see your campaign? How will you capture their attention and drive them to complete your goal? How many times will they need to see branded content to get there? Answering these questions can help you determine whether your campaign should be a smaller effort, like an organic content campaign on social media, or if you need to build a more robust funnel with ads, landing pages, and email drip campaigns. Ensure that your overall campaign creative can be used on the platforms that you choose.


Goal-setting marketers are 376% more likely to report success.


Make sure you’re setting tangible goals for each campaign you create. With KWSM on your side, building robust campaigns that drive results to meet your goals is simple.


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