It’s no secret that social media marketing, when done correctly, can bring great conversion rates to your business. The benefits of advertising through social media include growing your fanbase, providing targeting for new and returning customers, and the ability to A/B test efficiently to see which messaging best speaks to your audience.
To get the most bang for your buck, you need to determine which social media channels are right for your business. We’ve compiled a list of the most popular platforms for advertising so you can get started.
Facebook is one of the most popular social media platforms, containing a large and geographically diverse audience. Not only does Facebook have a massive audience reach, but it allows you to target the right audience for your brand with tools like interest targeting. Interest targeting lets you reach a specific audience based on their activities, their interests, and what Facebook Pages they’ve liked.
Facebook’s remarketing tools allow you to reach people who have already interacted with your business. People who are familiar with your brand are twice as likely to convert and three times as likely to engage, so this may be an important feature to include in your advertising strategy. When it comes to the creative, Facebook provides many different ad types including image, video, carousel, and poll layouts. Depending on what actions you want your customer to take, you could end up with different ad types for each campaign objective. Pro tip: If your goal is to drive traffic to your website, make sure to install Facebook’s tracking pixel so you can see the results of your paid advertisements.
If your brand wants to focus on a visual marketing campaign, Instagram may be the best choice for your advertising efforts, especially to a youthful audience. Instagram was purchased by Facebook a couple of years ago. With this change came new capabilities for Instagram’s platform. Instagram utilizes Facebook’s demographic data and advertisement history to serve ads to the appropriate audience.
Instagram ads can be created to link directly to your desired product or landing page so users can easily convert. Pro tip: make sure your advertisements appear reliable and relevant to users to achieve better conversions. This means that your advertisements should resemble your organic content in terms of imagery, copy, and feel.
Twitter has a variety of advertisements such as Promoted Tweets, Promoted Accounts, and Promoted Trends. When creating these ads, Twitter will ask you to think about awareness, consideration, and conversion.
Twitter also provides keyword targeting to connect you to people who have interacted with a specific word or hashtag in their search queries, recent Tweets, or Tweets they have recently engaged with. This can be helpful if you are looking to be precise with targeting your campaign’s potential audience.
Advertising on social media can deliver consistent quality leads for your business. In addition, it provides important insights into your customers and allows you to create a specific target audience to better connect with those who may be interested in your product or service.
In 2020, Facebook generated close to 84.2 billion U.S. dollars in ad revenues.
Do you need to start marketing your company on social media but aren’t sure how to get started?
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