Before you start marketing your business, you need to know who you’re talking to. Understanding your target audience is one of the most important parts of any campaign. Like most businesses, you have a variety of people that you’ll be marketing to online and each of these groups will respond
If you’re creating a substantial amount of content for your company’s social media channels, you may have gotten into the habit of posting the same type of content each week. If you fall into a repetitive pattern, your followers could become less interested in engaging with your posts. Here are
In today’s world, visual content is essential to help spread your message on social media. Not only does it lead to higher engagement rates from your audience, but as humans, we are 65% more likely to remember information if it includes an image. Strong visual content on social media gives
We’ve all seen the viral dances or trendy hacks that TikTok has to offer, but this app is much more than a source of entertainment for teens and young adults. TikTok can be a useful marketing tool when approached properly. TikTok may not be the right platform for every business, but when
Instagram has become the go-to platform for customers to get more information on products and services they’re interested in. It’s important to recognize the opportunity to make an impression, especially when it comes to direct messages on Instagram. Here are the top reasons why Instagram DMs are valuable for your
The music industry took a big hit in the last year. As cities shut down, so did concert venues and access to any live events. Even now, a full year post-shutdown, live concerts, tours, and shows haven’t quite made it back. In order to overcome the challenges of the pandemic,
Since it began in 2004, Facebook has evolved into one of the more dominant social media platforms in the world. There are 2.80 billion active users on the platform;1.84 billion of those users visit the networking site daily. These days, creating a Facebook page for your business is a no-brainer,
Facebook launched its Stories feature back in 2016, hot on the heels of Instagram’s incredibly successful Stories launch. The feature is focused around Facebook’s in-app camera and can be used to share a short user-generated photo or video collection. So how is it relevant to your business today? Last
