How businesses communicate with their clientele is constantly changing and evolving. In our world today, more and more people are choosing digital as their main source of communication. One platform that continuously showcases its power is email. The growing value of email marketing is evident as it remains one
With so much content to consume on social media, users don’t want to interact with pages or profiles that are only focused on selling a product or service. It’s important that you show followers that you’re more than just a business – you have a culture and people just like
A text ad on a Google search is one of the simplest ways to reach potential customers. There are a few different components that make up a text ad on Google. When used effectively, these ads can drive traffic to your website, bring awareness to your company’s unique value propositions,
When is the last time that you cleaned up your email marketing list for your business? Best practice suggests that you should be cleaning up your email list every three to six months. If your business utilizes email marketing multiple times per week, however, you should be cleaning your email
If you’re on LinkedIn, you know that the social platform is used by business professionals looking to expand their professional network. But did you know that LinkedIn has been named the most trusted social media platform for the last few years? Since users trust the platform, they will be
It’s no secret that video is an important element of any comprehensive social media marketing strategy. Did you know that more than 1.5 billion people visit Facebook Watch every month? And that’s just on one platform! With social media videos constantly popping up on our target audience’s newsfeed, it can
Social media engagement is important for any business and is a useful metric to measure the reach of your brand and the awareness of your audience. Social media engagement also helps you strengthen your connections with customers and allows you to establish customer loyalty. Grow Your Following The first
Learning a new content management system can be a bit intimidating. If you’re new to blogging and unsure how to post a blog on WordPress, this checklist will help. There are many important steps to take to adhere to SEO best practices and ensure readability. This checklist will give you
